Etihad Airways re-launches website

The refreshed website is now live globally on all Etihad’s site editions in 16 languages. Redesigned from scratch, guests visiting etihad.com now enjoy faster loading pages, thanks to cleaner redesigned content, images, and graphics.  An easier-to-navigate site and a reduction in the number of pages makes it simpler for people to find the information they want.

Frank Meyer, chief digital officer, Etihad Aviation Group said: “Enhancing the guest experience is at the heart of what we do. Knowing travellers increasingly turn to digital channels to manage their journey, we completely redesigned our website to provide a superior digital experience.

“With a larger percentage of consumers accessing etihad.com via mobile, the new website is responsive across any device, be it a smart phone, tablet or desktop, allowing guests to access information quickly and easily, before they reach the airport.”

Additionally, 25 per cent more guests are now accessing self-service functionalities and checking in online.

“This achievement marks a major milestone on our digital roadmap and follows on from other recent successes in the digital space. Last year, we deployed customised offers to allow our guests to choose more personalised travel options online before their flight. The digital ecosystem is changing and we are looking to the future,” adds Meyer.