Riyadh Air implements Panasonic Avionics’ Modular Interactive

MI, the industry’s first interactive authoring platform, is the latest solution from Panasonic Avionics and represents the company’s vision to revolutionise the in-flight experience and create a new digital “seat back” channel for airlines that moves at the same pace as other airline guest touchpoints. 

Andrew Mohr, vice president of digital solutions at Panasonic Avionics, said: “We are honoured that Riyadh Air has chosen Modular Interactive for their Astrova IFE launch, and we are very excited to work with them to significantly increase guest digital engagement. Working side-by-side with the other two airline digital channels – web and mobile – we believe that MI will help Riyadh Air create a seamless, personalised guest experience across the entire travel journey – from pre-flight, to flight, to landing and beyond. Ultimately, we are confident this will deliver increased business value outcomes including loyalty, ancillary revenue, and operational efficiencies.” 

Anton Vidgen, vice president, guest experience at Riyadh Air, said: “As the world’s first digitally native airline set to fly in 2025, we aim to integrate modern technology and traditional Saudi hospitality with sustainability at the core. Panasonic’s MI solution will provide our guests with a differentiated and personalised experience and will allow us to quickly and easily update our IFE in response to evolving guest preferences and behaviours.”