SITA and Matarat to fast-track airport digitalisation in Saudi Arabia

Matarat Holding has signed an MoU with SITA to accelerate the digital transformation of airports across the Kingdom of Saudi Arabia.

Image: SITA

The agreement will focus on deploying smart, scalable technologies that enhance passenger experience, streamline operations and increase airport efficiency as Saudi Arabia pushes forward with its aviation modernisation plans.

Yaagoub AlNujaidi, senior vice president of digital and technology at Matarat Holding, said: “This Memorandum of Understanding with SITA underscores our unwavering commitment to leveraging cutting-edge digital solutions that enhance operational efficiency and elevate the travel experience across all our airports.”

SITA has a strong track record in Saudi Arabia, having implemented biometric self-service systems at Riyadh’s King Khalid International Airport, and enabling the Kingdom’s first fully biometric journey at NEOM Bay Airport through its Smart Path solution. Its systems are also in place across major airports in Jeddah, Dammam, and Riyadh, as well as at 22 regional airports in Cluster 2. 

“Saudi airports are growing fast, and with that comes complexity,” said Selim Bouri, President for the Middle East and Africa at SITA. “We are proud to work alongside Matarat Holding to bring in the right digital tools that keep operations smooth and passengers moving effortlessly.”