Etihad Airways launches new and elevated digital experience

The website navigation is re-engineered as a standout left-side menu allowing users to move seamlessly and efficiently through the site; while the bold colour of ‘midnight dune’ from Etihad’s newly integrated colour palette, gives an enticing first impression.

During the online check-in process many new features have been added including pre-populated data to save time, an improved seat map and streamlined access to travel extras all within a simple three-step process.

Arik De, chief revenue and commercial officer, Etihad Airways, said: “In our commitment to delivering an extraordinary customer experience, we’ve completely redesigned the digital experience ensuring that our guests enjoy engaging with us from the very first touch of a screen until reaching their destination and beyond. Furthermore, we’ve made sure our valued Etihad Guest members can enjoy the benefits of a more personalised experience now conveniently in the one app or website.”

Adding to this, Etihad Airways’ chief digital officer, Frank Meyer, said: “At Etihad, we are constantly evolving and innovating the digital experience in line with customer preferences and industry trends.  In our commitment to innovation and improvement, we will continue to go beyond expectations by delivering a more personalised and seamless online experience for our guests.”

The Etihad Airways mobile app, on both Android and iOS, now also serves as a digital travel assistant with booking, trip management and loyalty member profiles all in one handy place.