Emirates app hits 20 million downloads with strong mobile strategy and consumer uptake

Emirates has marked a major milestone with 20 million downloads of its mobile app on the back of a strong mobile and digital strategy that has led to solid consumer uptake particularly in Africa, GCC and Asia.
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Catering to its global customer base, the Emirates app is available in more languages than any other airline app in the world, with full features set in 19 languages including Arabic and Mandarin. Available on Apple Store, Google Play Store and most recently the Huawei AppGallery, it is amongst the highest rated airline apps in the world.

 

Boutros Boutros, Emirates' divisional senior vice president, corporate communications, marketing and brand said: "Our Fly Better brand promise means that Emirates aims to provide the best possible customer experience – not only onboard and on the ground, but also online, where the vast majority of our customers increasingly want to interact with us at every stage of their journey. We've seen a huge uptake of our mobile and online services, particularly in developing markets where consumers have really embraced a mobile-first lifestyle."

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