Qatar Airways announces Novak Djokovic as Global Brand Ambassador

The partnership was unveiled at the Altitude Wellness Centre at Al Maha Qatar Airways Crew Accommodation Building, a location symbolic of peak performance and well-being – qualities synonymous with Novak’s legendary career. Paying homage to Novak’s unmatched success on tennis courts across the world, this collaboration celebrates his unparalleled achievements and relentless pursuit of high performance.

Djokovic stands as one of the greatest athletes in history, with 24 Grand Slam titles and a gold medal the 2024 Paris Olympics. From his dominance on Wimbledon’s grass courts to his mastery of Melbourne’s hard courts.

Qatar Airways Group chief executive officer, Badr Mohammed Al-Meer, said: "We are thrilled to welcome Novak Djokovic to the Qatar Airways family. Novak’s extraordinary career, defined by record-breaking achievements and an unrelenting drive to succeed, mirrors our own commitment to excellence. Our global network will support Novak as he competes at the highest level in tournaments around the world and continues to set new standards in the sport of tennis. Novak truly personifies the ambitious drive for excellence, making the tennis legend the perfect choice as our Global Brand Ambassador and Wellness Advisor."

Djokovic, said: "It is my great pleasure and honour to partner with Qatar Airways, a company I admire for many years not just for its impeccable service to its customers and employees, but also because it recognises the importance of wellbeing and longevity which is a passion of mine. I believe that together we will be able to add more value and quality to the award-winning experience for the customers worldwide. As I continue to travel the world as a professional athlete, with my family and for business, I am grateful to have Qatar Airways as my partner."