Flyadeal appoints new chief commercial and customer officer

Just seven years old, flyadeal has been catapulted into the region’s fastest growing LCC currently operating a modern fleet of 38 aircraft to 30 seasonal and year-round destinations in Saudi Arabia, Middle East, Europe, North Africa and South Asia.

Van Enk said: “It’s a wonderful opportunity to join flyadeal that has ambitious, yet realistic growth targets fully aligned with the Kingdom’s Vision 2030 of building a dynamic aviation and tourism industry. With one new route being launched, on average, every two weeks this year and a domestic and international network that will triple to over 100 destinations by 2030, what an opportune time to be part of an exciting young airline that’s maturing very fast.

“I’ve already seen flyadeal’s energy and enthusiasm with a team which is commercially and operationally focused on reaching its goal driven with passion. As Saudi Arabia takes centre stage in Middle East aviation, I very much look forward to working alongside new colleagues and contributing to the continued growth of flyadeal bringing a rewarding experience gained at both Finnair and British Airways to my new role.”

He added: “On a personal level, I’m excited about the move to Saudi Arabia with my young family, looking forward to enjoying the country’s rich cultural heritage, the nation’s diversity and, as a foodie, the wonderful cuisine. More importantly, meet, engage and interact with amazing people in the Kingdom.”

Steven Greenway, flyadeal Chief Executive Officer, said: “On behalf of the team here at flyadeal, a great pleasure to welcome Rogier onboard. His experience working across many commercial and customer functions within full-service airlines in Europe made him the ideal appointment to take flyadeal’s commercial helm and bring his expertise into a low-cost environment.

“Rogier’s deep insights and knowledge gained in the digital space at Finnair and British Airways will contribute towards flyadeal’s continued mandate to remain digitally driven keeping both costs low and fares extremely competitive. My thanks to Trevor Spinks in his advisory role steering the commercial ship at flyadeal over the past 12 months during which flyadeal secured significant achievements. Having made great progress, we look to keep up the momentum with Rogier taking over at a time of unprecedented expansion.”

During his two spells in a 12-year career at Finnair based in Helsinki, Van Enk held several commercial roles covering revenue management, distribution, online sales, business analytics and ancillary product development. He joins flyadeal after four years as Finnair’s Senior Vice President Customer Engagement responsible for, among others, brand, marketing, and loyalty business. He was also formerly Head of Distribution and Payments at British Airways in London.