IATA: Preparing for the new era of airline retailing

“Initiatives like the New Distribution Capability are enabling airlines to become true internet retailers and to control the offer in every sales channel. Concurrently, digital transformation and big data are creating huge opportunities for personalisation and customisation,” said said Aleks Popovich, IATA’s Senior Vice President, Financial and Distribution Services.

“The result is a new era in which travelers will have more transparency and greater options to tailor their journey when they shop for travel, while airlines will be able to offer a richer, more customized retail experience, and own their content, regardless of shopping channel. The Airline Industry Retailing Symposium provides a forum to examine challenges to achieving this vision for a new era of airline retailing.”

AIRS will take place in Rome, 23-25 October. Session tracks will cover:

    Should airlines be retailers?

    Who’s best at retailing?

    Creating relevant offers

    Getting the offer to market

    Ordering, delivering and servicing

    Payment: Back-office matter or commercial advantage?

    Innovating with speed

AIRS will also feature presentations from recent winners of AIR Hackathons as well as the AIR Competition finalists and the AIR Think Tank, reviewing the leading ideas for future innovation from industry thought leaders.