Bahrain International Airshow unveils new branding

The new branding is a representation of BIAS’ role as a prestige feature within the aerospace industry, attracting elite business, military, and political leaders from across the globe. Focused on the next 10 years and beyond, the new identity is an affirmation of the key values of the show – allyship, innovation and international trade – illustrating the advancement of both the event and the Kingdom of Bahrain.

BIAS, which will take place 13-15 November 2024 at Sakhir Airbase, Bahrain, has set its sights high for industry-wide growth and development ahead of its 2024 edition, accelerated by its new branding and bolstered positioning within the market. Designed to reflect industry demands, the airshow will welcome the international aerospace community, and harness global expertise to provide crucial thought leadership to engage, retain, and grow its world-class delegation programme.

With 11 of the top 15 global aerospace companies attending in 2022, the airshow continues to attract international leaders as exhibitors and partners from across the aerospace spectrum, including civil and military aviation manufacturers, airport and airline companies, engine manufacturers, private aircraft producers, institutions specialised in aviation training and electronic engineering, universities, and industry innovators.

BIAS will be showcasing the new brand on an international stage next month at the Dubai Airshow.