Qatar Airways to unveil Arabic-speaking version of Sama at ATM

The airline will showcase its solutions including Sama’s AI booking, Qverse, Multi-Sensory Experience and Qsuite – Next Gen.

Additionally, the airline will unveil Sama’s new Arabic-speaking capabilities, bringing enhanced accessibility and cultural relevance to the world’s first AI-powered digital human cabin crew.

Qatar Airways Group chief executive officer, Badr Mohammed Al-Meer, said: “We, at Qatar Airways, are delighted to participate in this year’s Arabian Travel Market to help shape the future of travel and connectivity. Our innovative approach to enhancing travel experiences is built on the spirit of collaboration, and we look forward to joining renowned industry leaders to advance our knowledge exchange.”