ATM: Saudia showcasing its digital capabilities

This year, Saudia will highlight its journey of digital transformation, with a special spotlight on its recent launch of the beta version of the Travel Companion. This cutting-edge platform, powered by advanced AI technology and featuring a visually captivating interface, caters to the various needs of guests, while supporting both Arabic and English languages.

Ibrahim Al-Omar, Director General of Saudia Group said: "We are glad to return to this global travel platform and benefit from ATM's extensive network. This presents a valuable opportunity for Saudia to engage with industry peers, showcase our achievements, and gain insights from global industry experts. As longstanding participants of this event, we look forward to welcoming our esteemed partners and visitors to our new state-of-the-art stand.

“We take pride in our role in advancing the tourism sector in Saudi Arabia, aligning with Vision 2030. And through participating in events such as ATM 2024, Saudia is offered a platform to explore the latest trends and innovations in the aviation industry and foster high level partnerships with key players in the travel and tourism sector.” Akhonbay added.