Saudia wins big at The Transform Awards Middle East and Africa 2024

The recently rebranded Saudia Group welcomed six awards including:

Best visual identity from the transport and logistics sector - Gold

Best creative strategy (corporate) - Gold

Best use of typography- Silver

Best use of audio branding - Bronze

Best use of copy style or tone of voice - Bronze

Best brand architecture solution - Bronze

Khaled Tash, chief marketing officer at Saudia said: “We are extremely proud of the recognition Saudia has received at The Transform Awards MEA. This demonstrates our unwavering dedication to delivering an exceptional brand that highlights our commitment to innovation and creativity.

“These awards reflect the strict measures that were taken to ensure our brand resonates with Saudia’s values and aligns with its commitment to providing guests with best-in-class services while promoting its position as an industry leader in the aviation field.”

He added: “It was very important for us to partner with ‘Landor’ who were able to help us globalise our brand. I want to thank them for crafting the newly refreshed Saudia brand and supporting our team in delivering this across so many impactful experience touchpoints.”