Advertising: online specifications

Best practice

• Keep things simple
• Use short text to ensure it is easy to read
• Maintain a clear hierarchy: your brand, the value proposition and the call to action
• Use text, images and colour schemes effectively to draw attention and ensure people click
• Focus one banner ad on one product or message only

Website banners

Image size(s):

• Premium: 970px (w) x 90px (h) for desktop and 320px (w) x 100px (h) for mobile. Please supply both sizes.
• Standard and advanced: 300px (w) x 250px (h)

File size / format:

• Maximum size: 150kb per banner
• Format(s) accepted: jpg, png, gif

Retargeting banners

Mandatory sizes (please supply all):

• 300px (w) × 250px (h)
• 320px (w) × 50px (h)
• 728px (w) × 90px (h)
• 160px (w) × 600px (h)
• 300px (w) × 600px (h)

Optional sizes (please supply all you can):

• 320px (w) × 100px (h)
• 300px (w) × 100px (h)
• 300px (w) × 50px (h)
• 468px (w) × 60px (h)
• 336px (w) × 280px (h)

File size / format:

• Maximum size: 150kb per banner
• Format(s) accepted: jpg, png, gif

Landing page:

• URL to a landing page that includes your domain as part of the link
• This cannot be a redirect link as it will be rejected by Google

Newsletter banners

Image size:

• 150px (w) x 125px (h)

File size / format:

• Maximum size: 150kb per banner
• Format(s) accepted: jpg, png, gif
• Gif files are not recommended as animations will not be visible in all version of Outlook. In those cases only the first frame would be shown.

Best practice

• Create simple and short video promo ads
• 15-30 seconds is an ideal length for the highest view rate and performance
• The goal of the video is not to give a detailed overview of your products or services. It is a quick, attention-grabbing trailer.
• Use fast cuts in your edit as well as catchy soundbites or titles
• Align your video content with your landing page. When someone clicks on the video they should go straight to the most relevant page on your site.
• Always check your video before uploading it to YouTube to make sure the image and video quality is excellent

Video added to our YouTube channel

Video size / format:

• Resolution: 1920 x 1080
• Maximum size: 5gb
• Format(s) accepted: mov, mp4

Image size (optional - to use as thumbnail):

• 680px (w) x 380px (h)
• Format(s) accepted: jpg, png

Text:

• Title: up to 50 characters
• Short summary: up to 74 characters
• Body: up to 300 characters
• All limits include spaces

Video added to our website

Video:

• Send us a link (YouTube only) if the video is hosted on your account
• Minimum resolution: 1280 x 720

Image (optional):

• If you would like to use a specific frame as a thumbnail, please send it to us.
• Size: 290px (w) x 163px (h)
• Format(s) accepted: jpg, png

Text:

• Title:
• Short summary:
• Body:
• Text is subject to approval by our editorial team

Retargeting ads on YouTube

Video:

• Video must be added to YouTube (either your account or our account)

Length:

• Up to 2 minutes (ideally 15-30 seconds)

Landing page:

• URL to a landing page that includes your domain as part of the link
• This cannot be a redirect link as it will be rejected by Google

Best practice

• Keep it short. Most people’s social media feeds are busy, so readers tend to go through posts quickly.
• Ensure your ad stands out
• Give a clear message and call to action
• Share only enough information to your audience to encourage them to engage
• Clear images will send a message about the calibre of your products and services

Posts

Twitter:

• Image size: 680px (w) x 380px (h)
• Image format(s) accepted: jpg, png, gif
• Image file size: up to 5mb
• Text: up to 280 characters, including spaces, hashtags, links and a "Sponsored post" heading.

LinkedIn:

• Image size: 680px (w) x 380px (h)
• Image format(s) accepted: jpg, png, gif
• Image file size: up to 5mb
• Text: up to 700 characters, including spaces, hashtags, links and a "Sponsored post" heading.
• All posts are shortened to to 140 characters with a "see more" option.

Retargeting ads on Facebook / Instagram

Mandatory sizes (please supply all):

• 1080px (w) x 1080px (h)
• 1200px (w) x 630px (h)
• 1080px (w) x 566px (h)
• 1350px (w) x 1080px (h)

File size / format:

• Less than 20% of the image should contain text
• Maximum size: 5mb per image
• Format(s) accepted: jpg, png, gif

You should have your own Facebook account and add us as your partner / agency by following the below steps:

• Go to Business Settings.
• Below Users, click Partners.
• Click + Add.
• Select Give a partner access to your assets.
• Enter our Partner Business ID which is 309544083107268 and click Next.
• On this screen, you can add partners to multiple assets. Choose a type of asset in the first column. Choose Advertiser.
• Click Save Changes