IndiGo selects Amadeus technology

With the adoption of this cloud-based Revenue Management system, IndiGo will benefit from an intuitive and easy-to-operate user interface. The web-based application, SRM Flex will receive information from IndiGo’s Navitaire New Skies Passenger Service System (PSS) through its cutting-edge Revenue Management Integration Service. This will enable near real-time data exchange capabilities allowing the carrier to immediately respond to market dynamics such as new bookings or equipment changes.

Price setting capabilities within the system can be adjusted to be rule-based, science-based, or a mix of both depending on the carrier’s strategy. Repetitive routines can also be automated in order to optimise operational efficiency and increase revenue opportunities.

Abhijit Dasgupta, SVP – Planning and Revenue Management IndiGo, said: “IndiGo is making great progress on its journey ‘Towards New Heights and across New Frontiers’ to adapt and excel in the evolving aviation industry. Amadeus’ Revenue Management technology will enable IndiGo’s revenue management team to have more granular steering controls, make quicker business decisions, drive greater automation and increase efficiency across the board. IndiGo will be able to streamline its operations by consolidating interfaces into one, resulting in time optimisation and a sharper focus on more sophisticated Revenue Management strategies required for a fast-growing network in a diverse set of markets and passenger segments. Most importantly, it enables IndiGo to merge its own growing data science & machine learning capabilities with the solution, leveraging the strengths of both IndiGo and Amadeus to develop an ecosystem that can cater to IndiGo’s expansion plans and future growth.”