Ethiopian goes fully digital

Group CEO Ethiopian Airlines,  Tewolde GebreMariam, said; “Although we started the digitization project in the last few years, today marks an important milestone in our history as we are removing paper from our entire business processes. Leading in the Digital Revolution and leveraging on the latest advancement in the Information and Communication technology of the global airline industry, Ethiopian will scale up its operational Excellence, Customer intimacy and cost leadership strategies. ICT will enable us to deliver customised global standard customer services as per the preferences of each and every customer.

“We are living in the fourth industrial Revolution which is fundamentally different from the previous industrial revolutions specially in the speed of change and disruptions and our continued success depends on our strategic response and our abilities to adapt to the velocity, breadth and depth and scale of the quantum changes coming our way. To this effect, we have embedded digitization in our organisational operating system with our valued customers in our mind.”