Air India launches AI-Driven EZ booking for faster reservations

Currently available exclusively for members of Maharaja Club, Air India’s loyalty programme, the innovation helps customers book their ticket on the Air India website by eliminating a number of commands and without having to navigate multiple screens.

eZ Booking is powered by intelligent ‘Agentic AI’ tools and simulates the role of a travel agent by listening to the customer’s requirement and generating a customised itinerary. ‘Agentic AI’ helps users complete complex tasks with minimal human intervention utilising machine learning, natural language processing, and automation technologies to take decisive action.

 “In our pursuit of developing technologies to elevate customer experience and provide them a seamless and intelligent digital interface, we have introduced eZ Booking on our website, initially for our loyalty programme members. This is an industry-leading initiative and we are taking early steps in deploying the emerging ‘Agentic AI’ capabilities across all our digital footprint. We hope our guests will enjoy the ease-of-use, speed and convenience of eZ Booking, that further enriches our strong digital channel presence,” said Dr. Satya Ramaswamy, chief digital and technology officer, Air India.