flydubai touches down in exotic Maldives

flydubai’s CEO, Ghaith Al Ghaith, said: “Launching flights to Malé is a great start to the year as we introduce our affordable fares and innovative onboard services to a new market. I am confident that the Maldives will prove attractive to passengers from across our network, particularly those in the GCC and CIS regions who can transit easily through Dubai’s aviation hub.” 

flydubai has become the first airline to offer daily updated digital newspapers through its In-Flight Entertainment (IFE) system. The eReader platform provides access to 45 newspapers in seven languages from across the globe in pdf format. 

Patrick Préfontaine, President of DTI Solutions, the airline industry’s leading provider of in-flight digital reading software which supplied flydubai’s eReader, said: “We’re delighted to have helped flydubai achieve this historic project. We truly believe that eReader solutions are strategic for airlines to provide their passengers with relevant and engaging content, while benefiting from the noted advantages of digital content such as weight and cost reductions, compared to paper-based media onboard.” 

Joining flydubai in the Maldives were representatives from Boeing, who delivered the airline’s latest 737-800 aircraft in December 2012. 

“We are extremely proud of our partnership with flydubai and their confidence in the Boeing 737. Thanks to its unparalleled operating efficiencies and unique Boeing Sky Interior cabin environment, the 737 is an important enabler of flydubai’s business model, which is based on affordable fares and a superior onboard experience,” said Kent Craver, Regional Director for Passenger Satisfaction and Revenue, Boeing Commercial Airplanes. “It is the confidence that flydubai and other airlines around the world have in this airplane that made 2012 a record year for the 737 programme which accumulated 1,124 net orders, the most any Boeing model has had in a single year. We look forward to continuing our relationship with flydubai as it rapidly expands its fleet and its network.”