Emirates collaborates with VisitBritain to boost inbound tourism to the UK

Under the agreement the airline will collaborate with Britain’s national tourism agency to boost visitor traffic into the UK from more than 140 global destinations, including key strategic markets across the Middle East, Far East Asia and Australasia.   

Jabr Al-Azeeby, Emirates Divisional Vice President in the UK said: “The UK is one of the most important markets in Emirates’ global network and we’re proud to work with VisitBritain to showcase the captivating  attractions and the wonderful variety of experiences in store for visitors – from bustling cities to mesmerising countryside landscapes. We look forward to closely working with partners across the travel eco-system to boost awareness and promote inbound arrivals  while harnessing the strength of our network and connectivity to the UK.”

Gary Robson, Director for Middle East, India and Europe at VisitBritain, said: "Growing airline routes and seat capacity into our regional gateways is crucial to our competitive tourism offer to visitors and and we’re delighted to collaborate with Emirates to boost tourism to, and across, the UK.