Emirates and Malta Tourism Authority forge strategic partnership

Under this strategic alliance, Emirates will leverage its expansive global network to promote Malta as a premier leisure destination. Key initiatives will include organising media familiarisation trips from key target markets to showcase Malta’s unique appeal as a Mediterranean gateway. The two entities will further explore joint advertising campaigns and collaborations with tour operators and travel agents to develop compelling promotional packages.

Adnan Kazim, Emirates’ deputy president and chief commercial Officer said: “Malta has been a key destination in our European network for over two decades, and we’ve witnessed its growing popularity as a sought-after leisure gateway over the years. This agreement reaffirms our commitment to supporting Malta’s tourism industry by leveraging our global reach to further boost inbound travel.

Our daily service, operated by a Boeing 777-300ER—the largest scheduled passenger aircraft serving the destination—ensures that travellers enjoy our award-winning products and services, while local businesses benefit from the significant cargo capacity we offer on the route.”