African tourism is on the rise
According to a report by the United Nations Tourism (UNWTO), Africa welcomed approximately 74 million visitors last year, surpassing the figures from the previous year.
Kenya and Tanzania saw an increase in safari holidays in 2024. Image: Kenya Airways
The continent saw an increase in tourist arrivals from both international visitors and those travelling within the continent. This makes Africa as the second fastest-growing tourist destination globally, following the Middle East.
Economic uncertainties, geopolitical risks, and inflation have been identified as factors influencing travel patterns in Africa.
Countries in North Africa experienced a significant increase in international arrivals compared to the last five years. Morocco and Egypt emerged as the primary tourist destinations in Africa, while Kenya and Tanzania saw an increase in safari holidays. Additionally, Cape Town in South Africa, Mauritius, Namibia, Zambia, Rwanda, and Botswana also saw a rise in visitors.
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