USTA Foundation and Emirates help to transform communities
The USTA and Emirates have entered a transformative partnership renewal that will extend Emirates’ long-standing support of the US Open Tennis Championships.
Now in its 13th consecutive year, Emirates is back as the Official Airline Partner of the US Open and is set to make an impact on local communities within the United States.
The extended multi-year partnership will see Emirates and the USTA Foundation launch the Emirates “Force for Good” court refurbishment initiative across US cities. The programme will launch during the 2024 US Open at Brooklyn’s De Hostos Playground courts, with the refurbishment of three courts to be unveiled on September 7. Over the new multi-year term, the program will uplift and support tens of thousands of under-resourced youth with life-changing access to tennis and education. De Hostos Playground is a home of the Kings County Tennis League, which serves more than hundreds of youth across Brooklyn as one of the USTA Foundation’s 250-plus National Junior Tennis & Learning (NJTL) chapters nationwide.
Emirates’ “Force For Good” court refurbishment initiative will donate annually to the USTA Foundation, partnering to resurface courts at underserved parks, schools and community centres across cities served by Emirates in America. Emirates’ funding will support the tennis and education programming on those rejuvenated courts and will uplift local youth and their families served by the USTA Foundation in those cities.
On Emirates’ new “Force for Good” community initiative Boutros Boutros, Emirates’ Executive Vice President of Corporate Communications, Marketing and Brand said: “Emirates is delighted to be back as the Official Airline of the US Open where we share the passion for tennis and sports with our global fans. This is our 13th year of partnering with the USTA and we are especially proud to be celebrating our renewed commitment to the prestigious event by introducing a new community initiative that will touch the lives of youth in communities throughout the US.
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