Travelport unveils Travelport merchandising platform in Middle East and Africa

Travelport Merchandising Platform enables Middle East and Africa (MEA) airlines to:

·         differentiate and distribute their full suite of products and services, including fares and ancillaries with complete consistency across all channels;

·         distribute their content using whichever technology best suits their business model;

achieve greater brand consistency by controlling how their product is presented across all channels;

maximize return on investment by demonstrating differentiation from their competition and increased ancillary sales;

deliver a compelling user experience in all channels, driving competitiveness, and enabling more profitable revenue. 

It also enables MEA travel agents to:

access the full range of airline products, including ancillaries, in their familiar, consolidated and integrated workflow that assists them in making the best informed choice for their customers

offer a better, more complete service demonstrating their deep product expertise to customers

maintain high levels of productivity and reduce training times. 

Will Owen Hughes, senior director, airline services, Middle East and Africa said: “Travelport Merchandising Platform paves the way for significant change in the distribution landscape by enabling airlines to go to market with all of their products in the right place, at the right time, in every channel. It provides complete consistency in how an airline’s product portfolio is presented and sold across all channels.”