Saudia releases special Eid campaign

Saudi Arabian Airlines (Saudia) has released a special Eid Al Fitr campaign, marking the conclusion of the Holy Month of Ramadan.

Image: Saudia

Eid is a period of celebration with family and friends to mark the end of Ramadan in which Muslims around the world fast for a month.

A video with the meaning and message of Eid featuring international award-winning music artist, Akon, can be viewed on both the airline’s and Akon’s social media channels. Akon was selected to represent the brand due to his international appeal, which resonates with Saudia’s vision of bringing the world to the Kingdom and the Kingdom to the world. Being a Muslim, Akon chose to appear in the video in a manner that reflects how he celebrates Eid with his family and friends.

 

 

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