Emirates Skywards reaches 25 million members

Emirates Skywards is celebrating this key milestone with exciting offers and surprises for its members, starting 12 September. This includes 25% discounts on upgrades and reward tickets on selected flights to and from Dubai, a network-wide special Cash+Miles rate on Emirates and flydubai flights, and a 25% discount on buying and gifting miles. Competitions and prizes at Emirates Terminal 3, starting 22 September, are all set to wow travellers.        

In the last 18 months, Emirates Skywards has added five million members globally, which is an average of 277,777 every month, 9,259 every day, and more than six members every minute. The UK continues to lead the Top 5 table with 3.2 million members, USA with 2.3 million, Australia 1.9 million, India 1.8 million and UAE 1.7 million.

Dr Nejib Ben Khedher, divisional senior vice president Skywards said: “This is a proud moment for Emirates Skywards. Three years ago, we undertook a transformational journey that involved deep introspection and research to understand what our loyal and aspiring customers truly value and want from us. Armed with these insights, a long-term strategy and the latest data and digital technology, we developed a number of industry firsts, partnered with local and global iconic brands, and created a rich, personalised experience for our members through mobile channels. We are now working on crossing the next big frontier, one that UAE residents and visitors can quickly get on board with through everyday spends, so stay tuned.”