Emirates Skywards hits 20-year mark with over 27 million members

Emirates Skywards hits 20-year mark with over 27 million members.  Image:  Emirates Airlines

The airline said: “The programme has continually invested to diversify its brand partnerships, and utilise innovative digital technology, so that it can offer its members across the globe with more ways to earn and enjoy rewards, conveniently and via new touchpoints.”

The loyalty programme has 27 million members worldwide, of which, more than 32,000 are founding members who joined the programme in 2000 and are still active.