Emirates launches elite wine learning experiences for cabin crew

Providing cabin crew the opportunity to appreciate the value of Emirates’ wine programme and ignite curiosity about the world of wine, the new programme was designed by the Emirates Crew Training design team and officially launched in June 2024 at the Emirates Cabin Crew Training College, Dubai.

Taking place in a dedicated classroom that replicates a high-end lounge, there are three intensive wine courses tailored to varying levels of knowledge -  L'art du vin Introduction, L’art du vin - Business Class and L’art du vin - First Class.

Each course takes up to eight hours in the classroom and is complemented by study guides for at-home learning, an interactive app and detailed tasting notes. For each level of the course, Emirates cabin crew are invited to taste the onboard selection for themselves. 

As part of Emirates continuous investment into people and product, more than 1,000 Emirates cabin crew have already completed a course, and Emirates aims to conduct the trainings to more than 22,000 additional cabin crew by 2026.