Emirates inaugurates experiential Emirates World in Cairo

This expands its reach of its refreshed travel retail store concept that elevates the customer experience through product showcases, smart technologies and expert travel consultants.

Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer said: “This year marks our fourth decade of operations. Egypt was one of the first five destinations that we launched to at the very beginning of our operations, and we are proud to further enhance our offering for customers with the inauguration of Emirates World in Cairo.”

He continued: “Our global retail strategy is perfectly aligned with our ‘Fly Better’ promise, offering our customers the elevated hospitality they expect from Emirates, along with smart and efficient technologies, hands-on product displays and expert support and advice.  We will continue to roll out Emirates World concept stores in Africa and across our network, to connect more deeply with our customers at more touchpoints on the ground.”