Emirates inaugurates Emirates World in Casablanca

Emirates has unveiled Emirates World in Morocco, introducing its refreshed travel retail store concept to North Africa for the first time.

Emirates has unveiled Emirates World in Morocco. Image: Emirates Airlines

At 534m2, Emirates World Casablanca is the largest store on Emirates global network to date, elevating the customer experience and reaffirming the airline’s longstanding commitment to market.

Located on the central and upscale Franklin Roosevelt Boulevard, Emirates World invites customers to visit for expert travel advice and destination inspiration, either from the airline’s seasoned consultants or via smart technologies.

Adnan Kazim, Emirates’ deputy president and chief commercial officer said, “The opening of Emirates World in Casablanca comes just three weeks after the inauguration of our first store in Africa, delivering on our promise to enhance the customer journey across our network of 19 cities on the continent.”

He continued: “Our global retail strategy goes beyond a simple transaction and instead brings our ‘Fly Better’ promise to life, through dedicated and personalised services, smart and efficient technologies and hands-on product displays. Emirates World enables us to connect more deeply with our customers, inspiring them to discover more with Emirates.”