Emirates enters five-season global sponsorship with SailGP

Emirates will continue as Title Partner of the Emirates Dubai Sail Grand Prix, taking place in Mina Rashid on November 23-24, ensuring that the Dubai fixture continues to be an iconic event within the SailGP annual calendar, helping grow attendance and promoting Dubai as an attractive destination for racing fans and enthusiasts. The airline will also become Title Partner of the Emirates Great Britain SailGP Team’s new home event in Portsmouth. The Emirates Great Britain Sail Grand Prix | Portsmouth will mark SailGP’s long-awaited return to the UK, bringing top-flight racing action back to British shores from July 19-20, 2025.

SailGP is one of the fastest-growing sports and entertainment properties in the world, with 12 national teams confirmed for the 2025 season. The league’s annual competition calendar spans iconic destinations across five continents, with a minimum 13 events next season.

Registering significant growth in fan engagement, global broadcast and digital reach, as well as ticketed attendance at its events, SailGP events also enjoy a strong crossover with major destinations on the Emirates network.

His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates Airline & Group, said:  “Our expanded relationship with SailGP is based on a shared commitment to bring the growing sport of sailing to a broader global audience on and off the waters. SailGP is emerging as a pioneering force in sport, focusing on establishing connections with a new legion of loyal SailGP fans through impactful experiences. Emirates and SailGP also have a common vision and brand promise – to ‘sport better’ and ‘fly better,’ driven by excellence and innovation.

We’re also a proud Title Partner of the events in Dubai and Portsmouth – kickstarting the competition in our home city and bringing sailing back to the UK in 2025 to become a permanent fixture on Sail-GP’s vibrant global calendar. We look forward to seeing sporting talent display their strength, passion, and technique at the highest level over the coming seasons.”