Qatar Airways launch new marketing campaign with FC Barcelona

After the success of the first TV spot, The Land of FC Barcelona, depicting the imaginary world of FC Barcelona where Messi taught football skills and Iniesta was an artist, the five-star airline unveiled their second campaign at a press conference held this week at the Four Seasons Hotel in Doha, Qatar. In attendance were leading representatives of both organisations, Qatar Airways Group Chief Executive, Akbar Al Baker, and Vice President Economic and Strategic Area of FC Barcelona, Javier Faus. Also, joining the head table, were two of FCB’s First Team players, Gerard Piqué and Neymar da Silva, who flew to Doha for the event. Also, in attendance was Manel Arroyo, Vice President Media Area of FC Barcelona. 

Starring FC Barcelona stars Lionel Messi, Neymar Jr., Gerard Piqué, Andrés Iniesta and Luis Suárez, Qatar Airways’ new commercial has the players visiting a number of destinations within the airline’s extensive network including the Maldives, Dallas, Paris and Seoul. The spot which will be aired in English, Arabic and Catalan takes a humourous look at the players participating in a number of different activities at each destination. 

Qatar Airways Group chief executive, Akbar Al Baker, said: “We are pleased to launch our new campaign, featuring some of the FCB stars and football greats. We hope that our passengers and football fans around the world enjoy this heart-felt journey as the players travel to a few of Qatar Airways’ destinations.”