Hi-Fly Marketing and Plane Talking to support African aviation

Hi-Fly Marketing’s expertise is in commercial strategy, marketing, talent sourcing, and management consulting while Plane Talking’s is in public and media relations, executive council, strategy and crisis communications.  Together they represent a comprehensive suite of consulting services to equip and support airlines, airports and industry organisations.

The two companies have previously collaborated on successful brand and service visibility and communication projects in the region for clients, including ADSoftware and SITA.

Africa's commercial air transport market is on course to double over the next 20 years.  Airlines, airports, air navigation services, aircraft maintenance organisations, training centres, ground handling and cargo facilities must prepare and be suitably resourced to meet this demand.  

“Hi-Fly Marketing and Plane Talking are ideally placed to support the industry in enhancing operational efficiency, sourcing talent, and strengthening the profiles of African aviation businesses in an increasingly competitive market.  Although we have collaborated previously, with this alliance, we will activity promote our complementary services and capabilities,” explained Alexandra Guillot, CEO of Hi-Fly Marketing.

“Partnering with Hi-Fly Marketing allows us to extend our strategic communication services to a wider audience. We are particularly keen to explore opportunities in Francophone Africa, where the growing sector has historically received less focus than its Anglophone counterpart. Together, we aim to help aviation companies across the continent overcome industry challenges and reach their strategic goals,” said Linden Birns, managing director of Plane Talking.