Emirates NBA Cup trophy touches down in New York

As the Official Global Airline Partner of the NBA and the inaugural title partner of the Emirates NBA Cup, the airline transported the coveted trophy in style on its iconic Airbus A380 emblazoned with an NBA livery.

The highly anticipated tournament tipped off on 12 November and is set to culminate with a Championship game on 17 December in Las Vegas. The new Emirates A380 NBA-themed livery was unveiled last month, featuring a striking design complete with a vibrant blue fuselage complemented by bright red engine cowls to celebrate the partnership.

NBA legend James Worthy accompanied the trophy as it made its way from Dubai. On touchdown in New York, the trophy was handed to NBA Commissioner Adam Silver and Emirates Senior Vice President Commercial Operations, West, Thierry Aucoc, to mark the start of the tournament.