Emirates and S.L. Benfica extend partnership until 2029
Emirates Airline and S.L. Benfica have renewed their partnership for an additional five seasons, extending their collaboration until 2029.
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Emirates and S.L. Benfica extend partnership until 2029. Image: Emirates Airlines
Emirates became Benfica’s Official Airline Partner in 2014 and one year later deepened the partnership with the club by prominently featuring its iconic branding on the front of Benfica's red jerseys. This new contract, the longest and most significant signed to date in Benfica’s history, will continue with a refreshed focus, carrying the updated "Fly Better" branding on the kits and symbolising both the airline and club’s shared commitment to reaching new heights.
Boutros Boutros, executive vice president of corporate communications, marketing and brand at Emirates said: “We see the extension of our partnership with Benfica as an opportunity to take the fan experience of the club’s passionate supporters in Portugal and around the world to a new level, as we grow and deepen our association with one of the most successful clubs in European football history. It’s also about our investment in Portugal, an integral part of our European network and a destination we’ve been serving for over 10 years, and this partnership illustrates our long-term commitment to the country.”
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