Airlink is in the black with new eJet

It might be unusual for an airline to be in the black – but Airlink, Southern Africa’s independent and privately owned regional airline most certainly is.,

Airlink's all-black livery on show at Johannesburg today (Image: Airlink)

The Johannesburg-based carrier unveiled a distinctive special-liveried new addition to its fleet today.

Its newly acquired Embraer E195 jetliner, now sports a classy jet-black paint scheme, and debuted on a test flight at O.R. Tambo International Airport this morning and will soon operate on Airlink’s main domestic and regional trunk services.

 "Some say flying has lost its allure, but as Southern Africa’s premier airline, Airlink is putting glamour and style back in the skies.  In addition to our top-class service provided by our friendly crew in their stylish new uniforms, we have dressed one of our svelte Embraer E-Jets in an elegant and chic little black number,” said Airlink CEO and managing director Rodger Foster.

 The aircraft promotes Airlink’s recently launched Skybucks customer loyalty programme.

 “Skybucks is a key component in establishing and consolidating Airlink as an independent, efficient and dependable airline, travel partner and brand. Black is the pinnacle Skybucks tier and a cachet reserved exclusively for the select group of our most loyal high-flyers. On the other hand, our graceful black E-jet will surprise and catch eyes wherever she flies!” Foster said.    

Related content