Air India unveils new global brand identity and aircraft livery
Air India, a Tata Group-owned airline, has unveiled a modern new brand identity and new aircraft livery.
Air India unveils new global brand identity and aircraft livery. Image: Air India
The airline said the new livery ‘captures the essence of a bold new India’ and marks a milestone in its Vihaan.AI transformation of the national institution into a national inspiration.
Campbell Wilson, Air India CEO & MD, said: “Our transformative new brand reflects an ambition to make Air India a world class airline serving guests from around the globe, and that represents a new India proudly on the global stage.
“The new Air India is bold, confident, and vibrant, but also warm and deeply rooted to its rich history and traditions that make Indian hospitality a global benchmark for standards in service.”
Travellers will begin to see the new logo throughout their journey starting December 2023, when Air India’s first Airbus A350 enters the fleet in the new livery.
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