Air India and Tourism Australia sign marketing agreement

Under the MoU,Tourism Australia and Air India will explore opportunities to jointly undertake and implement marketing activities to showcase Australia’s appeal and drive future growth in visitation.

Campbell Wilson, chief executive officer & managing director, Air India said: “We are excited to partner with Tourism Australia to facilitate travellers’ experiences of the unique offerings this destination has to offer. As we broaden our network across the globe, we aim to deepen our presence in Australia as well.”

Phillipa Harrison, managing director, of Tourism Australia said: “We have seen tremendous growth in the number of arrivals from India to Australia in recent years and we are keen for arrivals to continue to track in that direction. Tourism Australia’s agreement with Air India highlights our commitment to strengthening partnerships and exploring new ways to encourage Indian travellers to plan and book an Australia holiday. We look forward to working closely with Air India to showcase Australia as a holiday destination.”