Aircell rebrands high speed internet service as Gogo Biz in business aviation Market

The move will more closely align the company’s service in its two primary markets – business aviation and commercial airlines. The increased brand familiarity and new value-add programmes will make it easier for travellers to enjoy the productivity-enhancing benefits of inflight Internet, regardless of the type of aircraft they’re aboard. 

John Wade, Aircell’s executive vice president and general manager, said: “The benefits of inflight Internet don’t discriminate by the type of aircraft you’re flying on. From the start, Aircell’s air-to-ground technology developed an enthusiastic base of loyal customers in the airline and business aviation markets alike. Now by sharing a common brand in both markets, it’s even easier for travellers to make that connection.”

As part of Gogo Biz announcement, Aircell is also launching three new cross-market programmes for business aircraft operators. The programmes provide additional convenience, value and savings to companies that utilise commercial airlines along with business aviation in meeting their overall travel requirements. 

Wade added: “We’re very pleased to debut the three new crossover programmes. Representing the first of their kind for our company, they provide value to corporate flight departments and personnel throughout their companies.”